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Every Halloween we take the opportunity to celebrate the spooky, the creepy and everything else that goes bump in the night. This time around though, we’re looking back on some downright eerie marketing stunts that left us in unpleasant bewilderment. Here are some of the past year’s scariest social media mistakes! What Were You Thinking?!? GIF from Inconvenientsequel GIFs   1. Dove’s Skin-Color Controversy Dove’s October campaign showing a black woman removing her shirt to reveal a white woman is still fresh in everyone’s minds. Despite allegedly positive intentions, the ad was perceived to be a tasteless allusion to the idea that dark skin is inferior to light, and unfortunately evoked an unsettling history of racist ads in the soap industry. Dove quickly issued an apology for the offense that was caused, and we hope they’ll look more critically at the potential negative connotations...

The social media landscape is oversaturated for the real estate industry, both commercial and residential. For real estate companies looking to build their brand and take advantage of the highly targeted nature of social media to drive sales, it’s easy to look at the landscape and wonder, “Should my organization be on 14 social media platforms, too?” The short answer is no. In our new white paper we evaluate and analyze data from the top 50 residential and commercial real estate companies (by transaction volume) on social media. The resulting insights are instructive for both commercial and residential real estate companies spanning a variety of functions looking to enhance their digital marketing strategy. In this post, we explore three key insights from our research. Residential is on more platforms, but commercial has greater following   The top 50 residential real estate brands operate 218 total...

Happy Friday! We’re back with another Made for Paid rundown. Things have been relatively quiet this week in the social media advertising department, but we do have some interesting SEM news to share. Let’s dive in!...