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For many marketers, Pinterest may seem like too much of a niche social media platform to consider using. However, this app has come a long way since its early days of simply being a place for users to save content to their own Pinterest boards. With robust ad options, new shoppable features, and an easy-to-use interface, Pinterest has, in recent years, become a more effective place for digital marketers to share content....

While some marketers and users may think that Facebook has declined in popularity or usage over the years, you might be surprised to hear that it’s still a popular and useful platform. Facebook has the highest global user base of all social media platforms, at 2.7 billion monthly active users as of 2020! Businesses can use Facebook to reach large audiences, generate revenue, build brand awareness, and much more. ...

Twitter is one of the longstanding O.G.s of social media, known for its short-form posts and for being the original platform for hashtags. However, Twitter isn’t just limited to individual users: brands can use Twitter to engage with their customers and prospects, build brand awareness by accessing a global network of 330 million users, and boost conversions through the platform’s ad options. ...

Every social media app is different and LinkedIn certainly stands out from other platforms like Instagram and TikTok. This is because LinkedIn is primarily known for its networking capabilities thanks to its large user base of industry professionals and organizations....

With so many new and updated features that came out this year, 2021 will be a great time for brands to finally get on Instagram and start connecting with their target audience through paid and organic content. Here are our top three reasons why your business should use Instagram in 2021....