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Digital marketers, you most likely have a plan for what to share on your brand’s social media accounts, but how in-depth is your content mix and do you set specific percentages to specific topics? Your content mix defines your social media presence and how your audience views and interacts with your brand. It’s an important component of your overall digital marketing strategy. For the purposes of this article, we’ll focus our attention on organic content that is shared on your company’s social media properties. Keep reading to learn more about how to create a social media content mix that helps you reach your business objectives!...

Many marketers in the pharmaceutical space may be wary of partnering with an influencer to promote their brand, but as we mentioned in an earlier article on the do’s and don’ts of pharmaceutical social media, don’t forget about influencer marketing.  Keep reading to learn our expert tips on influencer marketing in the pharmaceutical industry. ...

In our previous article, we discussed the benefits of why pharmaceutical companies should establish a strategic social media presence. Even though these brands are situated in a highly regulated industry, social media can help pharmaceutical companies reach their business objectives, such as increasing brand awareness or driving website traffic. One of the next biggest steps for pharma companies is to consider types of content and practices suitable for social media. Below, read six do’s and don’ts that pharmaceutical marketers should keep in mind....

While managing social media may feel like a burden and a risk, pharma companies stand to benefit greatly from establishing an effective and strategic social media presence. Keep reading to learn more about content pharma brands should stay away from, content ideas brands can post, and how using social media in the highly-regulated healthcare industry is more accessible than you think....

Pharmaceutical companies are an important cornerstone of the wider healthcare industry. They’re engaged in a continuous cycle of research and development to produce drugs and medicines for patients around the world. However, for all the innovation that goes on in the pharma space, companies in this sector are severely lagging behind other industries in one particular category: social media. ...

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, TikTok announced a new maximum video length of 10 minutes, and LinkedIn added a new tool to represent career breaks. Read the full article for more updates!...

For many marketers, Pinterest may seem like too much of a niche social media platform to consider using. However, this app has come a long way since its early days of simply being a place for users to save content to their own Pinterest boards. With robust ad options, new shoppable features, and an easy-to-use interface, Pinterest has, in recent years, become a more effective place for digital marketers to share content....

While some marketers and users may think that Facebook has declined in popularity or usage over the years, you might be surprised to hear that it’s still a popular and useful platform. Facebook has the highest global user base of all social media platforms, at 2.7 billion monthly active users as of 2020! Businesses can use Facebook to reach large audiences, generate revenue, build brand awareness, and much more. ...