While managing social media may feel like a burden and a risk, pharma companies stand to benefit greatly from establishing an effective and strategic social media presence. Keep reading to learn more about content pharma brands should stay away from, content ideas brands can post, and how using social media in the highly-regulated healthcare industry is more accessible than you think.
Pharmaceutical companies are an important cornerstone of the wider healthcare industry. They’re engaged in a continuous cycle of research and development to produce drugs and medicines for patients around the world. However, for all the innovation that goes on in the pharma space, companies in this sector are severely lagging behind other industries in one particular category: social media.
Many marketers in the pharmaceutical space may be wary of partnering with an influencer to promote their brand, but as we mentioned in an earlier article on the do’s and don’ts of pharmaceutical social media, don’t forget about influencer marketing.
Keep reading to learn our expert tips on influencer marketing in the pharmaceutical industry.
In our previous article, we discussed the benefits of why pharmaceutical companies should establish a strategic social media presence. Even though these brands are situated in a highly regulated industry, social media can help pharmaceutical companies reach their business objectives, such as increasing brand awareness or driving website traffic.
Read more about pharmaceutical social media.
In today’s rapidly evolving digital landscape where different social media platforms vie for marketers’ attention and social media trends come and go as quickly as they appear, brands need to partner with the right growth marketing agency to effectively and efficiently drive towards their business goals.
In this article, we outline important questions in-house brand marketers should ask digital marketing agencies before they start working together.
More than ever, women are doing extensive amounts of research when it comes to healthcare products and services they’re interested in. The average customer today is more tech-savvy than those a decade ago since they have one of the most effective research tools: their smartphone. But, one of the biggest challenges for marketers promoting a women’s health brand is creating a social media presence that is authentic and trustworthy.
Digital marketers, you most likely have a plan for what to share on your brand’s social media accounts, but how in-depth is your content mix and do you set specific percentages to specific topics? Your content mix defines your social media presence and how your audience views and interacts with your brand. It’s an important component of your overall digital marketing strategy. For the purposes of this article, we’ll focus our attention on organic content that is shared on your company’s social media properties.
Keep reading to learn more about how to create a social media content mix that helps you reach your business objectives!
