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28 Nov

Amy Noelle is the culinary genius behind Sugar Flower Cake Shop.  Sugar Flower Cake Shop creates unique special occasion and wedding cakes made from local and sustainable ingredients featuring realistic-looking flowers handmade from sugar.  We thought we'd ask her a few questions about how she's mastered social media for her business.  Here are some of her "slices" of advice: When do you like to post? How often do you post? I like to post when I actually have something to say.  The timing varies, though.  We are more active on the weekends as that is when our cakes are ready for their close-ups.  I recently learned a handy-dandy trick from Andrew and Pooja at Spark Growth Partners who dazzled me with the ability to schedule Facebook posts.  I just started this today and have posts ready for the rest of the week!!  Super excited that I don't have to remember to put super important posts out there when I know I'm going to be busier in the shop. What are your favorite blogs? Sugar Flower Cake Shop has a great relationship with Martha Stewart Weddings, so I'm always tuned into that blog.  We follow a ton of wedding industry professionals to see what they are up to.  My favorite non-wedding blogs are from NYC Business Solutions (helping to keep me on track as a business owner) and Urban Simplicity (helping to keep my stuff, and sometimes my brain, organized!)
22:51 / Other
24 Sep

In a recent infographic posted by Mashable, a study shows 50% of consumers value a brand's Facebook page over their website.  The study surveyed 1000 social media users about how they use Facebook to interact with brands.  The conclusion of the study was that Facebook's brand pages are more valuable than ever.  Perhaps even more revealing was the finding that 77% of users claimed to have saved money from "Liking" a brand's page.   Here are some additional conclusions, as illustrated by the attached infographic: 87% of those surveyed "Liked" brand pages on Facebook 82% of those who "Like" pages think it is a good way to interact with a brand Out of those people 35% feel brands listen to them more on Facebook than they do on their websites 69% of users have liked a brand because their friend did The biggest motivator for users...

20:28 / Other
10 Jul

In a recent study for Mashable, webcam eye-tracking company  EyeTrackShop studied the viewing habits of Facebook users for brands’ new Timelines as opposed to their original pages.  The study took 30 participants and tracked their eye movements in 10-second intervals from Good Morning America, Pepsi, The Dallas Cowboys, and “The Muppets”.  In this revealing study, the most marked change was the focal point of the page gravitating from the Facebook wall to the cover photo.  Viewers always looked at the cover photo first, which makes sense because it is the most prominent feature of the timeline.  On average, the participants also spent the most time looking at the cover photo.  Other interesting findings of the study were: Ads on Facebook Timeline are less visible than ads on Facebook Brand Pages. Viewers see Timeline content last. Information that was previously invisible (Likes, events, and apps) is now a focal point. Cover photos with faces attract...

16:11 / Other
20 Jun

Wondering how to get more likes and comments out of your Facebook posts? This article from Mashable offers tips and tricks on the best types of posts to ensure maximum engagement from your fans, as well as an insightful infographic. Types of posts: Photos will typically generate the most likes, comments, and shares, much more so than text, videos, or links. While links can provide your fans with helpful information, creative content in the form of pictures is the best way to create a personality for your brand, one that fans will be eager to connect with. Time of day: Posts published at the end of the day tend to receive the most engagement. Posts also tend to peak on the weekends and taper off as the week progresses. If you don't want to use social media for work during the weekends, you can...

16:04 / Other