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Facebook Unveils New Scheduling Feature for Pages

By June 4, 2012No Comments

Facebook has just rolled out its new scheduling feature for Pages.  This is great news for businesses that don’t have a ton of time to dedicate to social media.  Now you can find a time that is convenient for you to sit down and schedule posts for the week. While programs like Hootsuite and Sprout Social have been offering batch scheduling for a while, Facebook posts scheduled through those platforms suffered from a lack of engagement. Due to Facebook’s complex algorithm, posting via apps like Hootsuite can cut likes and comments by as much as 88%, reports this study published in Mashable Now that Facebook offers a scheduling feature, businesses should avoid posting their updates through a third party site.

However, the scheduler does have a few flaws, including the fact that it doesn’t allow you to edit posts once you’ve scheduled them, you can only edit the time. Follow this link to learn about 5 missteps that Mashable uncovered about this new feature.

Want to take the scheduler out for a test drive? Check out this link to learn more about how to publish your posts in the future.


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