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25 Aug

Social media platforms like Facebook, Instagram, and LinkedIn are making it easier than ever for businesses to launch their own digital marketing ads. Nowadays, more platforms are even adding AI-driven tools to support the creation of ad content like copy and images. However, many businesses often run into this problem: even after doing all the steps “right” and launching their ads, they don't see a lot of engagement, their click-through rate on the ad is abysmally low, and they don’t generate any leads. Why is this the case? In our article, we share three reasons your digital marketing strategy isn’t working — and what you can do instead! ...

09:49 / Digital Marketing Insights / Social Media
15 Aug

Social media is a great place to generate leads and increase revenue — it’s also a way to build your company’s identity and increase brand awareness. Many companies use social media to promote their products and services by sharing branded content. However, there is value in posting content that doesn’t directly mention your company or its product and services. Non-branded content relates to your target audience and builds long-lasting relationships with your social media followers....

11:25 / Social Launchpad
25 Mar

Another week, another Spark Social Report by Spark Growth! This week, Instagram brings product tagging to all accounts, YouTube announced several new live stream features and Twitter added new tools for Communities, Spaces, and GIFs. Keep scrolling to catch up on all the updates from the rest of social media! ...

14:11 / Spark Social Report
11 Jan

While some marketers and users may think that Facebook has declined in popularity or usage over the years, you might be surprised to hear that it’s still a popular and useful platform. Facebook has the highest global user base of all social media platforms, at 2.7 billion monthly active users as of 2020! Businesses can use Facebook to reach large audiences, generate revenue, build brand awareness, and much more. ...

13:45 / Social Launchpad
28 Dec

Twitter is one of the longstanding O.G.s of social media, known for its short-form posts and for being the original platform for hashtags. However, Twitter isn’t just limited to individual users: brands can use Twitter to engage with their customers and prospects, build brand awareness by accessing a global network of 330 million users, and boost conversions through the platform’s ad options. ...

10:00 / Social Launchpad
21 Dec

Every social media app is different and LinkedIn certainly stands out from other platforms like Instagram and TikTok. This is because LinkedIn is primarily known for its networking capabilities thanks to its large user base of industry professionals and organizations....

13:24 / Social Launchpad
14 Dec

2020 is (finally) almost over! First off, we’d like you to pat yourself on the back for surviving this year. The digital marketing landscape has transformed quite a bit due to 2020’s events, especially of course due to COVID-19, which made its impact on virtually every industry. So in light of the year’s end, we’ve taken a look at the trends from the past year and put together a list of our top predictions for digital marketing in 2021. ...

15:28 / Digital Marketing Insights
27 Feb

Having been involved in social media marketing since the early days, when brands first began to use the various platforms to grow brand awareness and engage with customers, we’ve seen a lot of change. From increased considerations for brands to shifts in who uses which platforms and how, to new (and obsolete) features and changes to the value of both paid and organic content, social platforms are in constant flux and marketers must have their finger on the pulse to keep their tactics and strategies relevant.   Facebook’s Cliff-Drop Decline Back in 2010, Facebook launched the ability for users to become a ‘Fan’ of a brand Facebook Page and the ability for brands to run contests and create specialized ‘tabs’ and apps through the platform. Later that same year they launched Storefronts and Ads. Facebook essentially served as a mini webpage, allowing...

14:32 / Elissa Liu’s Executive Perspective