For brands, creating your own unique hashtags allows you to generate buzz around a specific topic. In turn, this can bring traffic to your social media content and website, or help you reach your business goals, such as driving more sales. ...
For many marketers, Pinterest may seem like too much of a niche social media platform to consider using. However, this app has come a long way since its early days of simply being a place for users to save content to their own Pinterest boards. With robust ad options, new shoppable features, and an easy-to-use interface, Pinterest has, in recent years, become a more effective place for digital marketers to share content....
Ready for this week’s Spark Social Report by Spark Growth? Snapchat launched an advertiser program called “Global Partner Solutions” and LinkedIn added a “Swipe up” feature to LinkedIn Stories. Keep scrolling to read more! ...
While some marketers and users may think that Facebook has declined in popularity or usage over the years, you might be surprised to hear that it’s still a popular and useful platform. Facebook has the highest global user base of all social media platforms, at 2.7 billion monthly active users as of 2020! Businesses can use Facebook to reach large audiences, generate revenue, build brand awareness, and much more. ...
Welcome back to the first Spark Social Report of 2021 brought to you by Spark Growth! This week, Instagram is testing its desktop user interface for Stories, while Facebook Pages gets a new layout and fun new features. Keep reading for more of this week’s social media updates....
Twitter is one of the longstanding O.G.s of social media, known for its short-form posts and for being the original platform for hashtags. However, Twitter isn’t just limited to individual users: brands can use Twitter to engage with their customers and prospects, build brand awareness by accessing a global network of 330 million users, and boost conversions through the platform’s ad options. ...
In this last report for 2020, we have a lot of Twitter news to update you on. The company finalized its verification process, rolled back its Quote Tweet, and launched Spaces. LinkedIn has also added new Product Pages for brand accounts. Keep reading for more social media updates from Twitter and other popular apps....
Every social media app is different and LinkedIn certainly stands out from other platforms like Instagram and TikTok. This is because LinkedIn is primarily known for its networking capabilities thanks to its large user base of industry professionals and organizations....
Another week means another Spark Social Report by Spark Growth! This week’s updates saw Twitter launching a platform integration feature with Snapchat, Reddit acquiring Dubsmash, and more. Scroll to read more social media updates! ...
2020 is (finally) almost over! First off, we’d like you to pat yourself on the back for surviving this year. The digital marketing landscape has transformed quite a bit due to 2020’s events, especially of course due to COVID-19, which made its impact on virtually every industry. So in light of the year’s end, we’ve taken a look at the trends from the past year and put together a list of our top predictions for digital marketing in 2021. ...