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Welcome back to another Spark Social Report by Spark Growth! This week, Instagram officially announced that all users can save their Instagram Live broadcasts to IGTV once finished. Read more of this week’s social media updates below! ...

Welcome back to another Spark Social Report by Spark Growth! This week, LinkedIn introduced some new interview preparation tools, and Instagram announced it will be testing new text fonts for Stories. Read more for further social media updates! ...

Welcome to the first ever Spark Social Report by Spark Growth! You may notice that our name has changed (previously “Spark Bites”) but rest assured, the content is still the same! This week, Facebook released a range of new tools for video, and Instagram announced “Live Donations” that allows users to raise funds for nonprofit organizations. Scroll to read more of this week’s social media updates! ...

So how much return will my social media advertising program generate, and by when? This is a question many of our clients and prospects ask upfront when looking to launch a new social media and digital advertising program. The answer, even for a firm like ours with over a decade of experience with running successful campaigns for our clients, is unfortunately not straightforward. That said, there are a number of concepts and factors you can think about to better understand what you can expect....

Welcome back to another week of Spark Bites by Spark Growth! This week, Twitter updated its “Explore” section to connect with users’ locations, and Facebook launched a feature that allows users to support businesses affected by COVID-19. Read more for further social media updates! ...