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Blog

12 Apr

Posted on April 4, 2019 in Other, Spark Bites by

Welcome back, Spark Biters! We hope you have a sweet tooth, because we definitely have some sweet treats to share with you today. First off, Jumbo is here for all of your privacy and safety needs! Also, Facebook is trying to ease loved ones’ grief, Snapchat is trying to be more inclusive with Android users, and it’s also working on creating a better environment for creators. Social media is getting sensitive this week, so you go grab the tissues, and we’ll bring the social media updates....

29 Mar

Posted on March 3, 2019 in Other, Spark Bites by

Snapchat is saying Shazam, in more ways than one; the company released its first voice-activated lens in promotion of the new superhero movie Shazam!, allowing users to Shazam songs playing in the background of snaps and stories. Instagram is extending the use of poll stickers to advertisers, WhatsApp is providing users with forwarding information, and Facebook is adding a dedicated gaming tab and the option to reply directly to specific messages....

15 Mar

Posted on March 3, 2019 in Spark Bites by

Welcome back, Spark Biters! Spring is just around the corner, and we’re really hoping the warmer weather is giving you a boost of energy, because we’ve had a busy week of social media updates! Twitter is the main contender this week: they introduced a camera to their app, they launched a beta version of their redesigned app “twttr,” and they have updated their process for reporting tweets that share personal information. Next, Facebook is beating their own path and designing a white mode, in literal contrast to Slack, which is releasing a dark mode. Instagram is allowing users to pause notifications on the app, and Spotify is teaming up with Hulu to give premium users free subscriptions!...

05 Mar

Posted on March 3, 2019 in Other, Spark Bites by

Welcome back to another week of Spark Bites, your source of weekly social media updates! We’ve got some tasty treats on the menu for you today: Facebook is releasing a video ad program called Spotlight and giving Android users some more privacy, Snapchat has updated their Explore education courses, and Instagram is introducing donate stickers in stories and Instagram TV previews in your news feed! So sit back, relax, and enjoy the social media news we’ve prepared for you....

27 Feb

Posted on February 2, 2019 in Insights, Social Media by

Having been involved in social media marketing since the early days, when brands first began to use the various platforms to grow brand awareness and engage with customers, we’ve seen a lot of change. From increased considerations for brands to shifts in who uses which platforms and how, to new (and obsolete) features and changes to the value of both paid and organic content, social platforms are in constant flux and marketers must have their finger on the pulse to keep their tactics and strategies relevant.   Facebook’s Cliff-Drop Decline Back in 2010, Facebook launched the ability for users to become a ‘Fan’ of a brand Facebook Page and the ability for brands to run contests and create specialized ‘tabs’ and apps through the platform. Later that same year they launched Storefronts and Ads. Facebook essentially served as a mini webpage, allowing...