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In our previous article, we discussed the benefits of why pharmaceutical companies should establish a strategic social media presence. Even though these brands are situated in a highly regulated industry, social media can help pharmaceutical companies reach their business objectives, such as increasing brand awareness or driving website traffic. One of the next biggest steps for pharma companies is to consider types of content and practices suitable for social media. Below, read six do’s and don’ts that pharmaceutical marketers should keep in mind....

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, TikTok’s new Series feature helps creators earn more money while Instagram is actually taking a break from creator monetization on Reels, and Twitter plans to encrypt your DMs. Continue reading for more updates across social media from this week!...

While managing social media may feel like a burden and a risk, pharma companies stand to benefit greatly from establishing an effective and strategic social media presence. Keep reading to learn more about content pharma brands should stay away from, content ideas brands can post, and how using social media in the highly-regulated healthcare industry is more accessible than you think....

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Twitter is making SMS two-factor authentication a Twitter Blue exclusive feature, Meta Verified is coming to Instagram, and Snapchat has launched an exclusive AI friend. Continue reading for more updates across social media from this week! ...

Pharmaceutical companies are an important cornerstone of the wider healthcare industry. They’re engaged in a continuous cycle of research and development to produce drugs and medicines for patients around the world. However, for all the innovation that goes on in the pharma space, companies in this sector are severely lagging behind other industries in one particular category: social media. ...

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Twitter expanded the character count for Twitter Blue subscribers, Instagram has removed live shopping, and TikTok has improved features for promoting posts. Continue reading for more updates across social media from this week! ...

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Instagram launched a quiet mode, TikTok improved its direct messaging settings, and LinkedIn added new features for its Newsletter. Continue reading for more updates across social media from this week! ...

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Instagram announced changes to its navigation bar that removes the shop tab, Twitter is expanding the bookmark functionality, and TikTok launched movie and TV show tags. Continue reading for more updates across social media from recently! ...

Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Twitter introduced $Cashtags for stock symbol tracking, LinkedIn’s new category feature improves job searching, and TikTok adds audience controls for videos. Continue reading for more updates across social media from this week! ...

Welcome back to Spark Social Report by Spark Growth, your source for social media updates! This week, WhatsApp introduced new calling features that have the potential to compete with Zoom, Twitter relaunched paid verification at a higher price, and Instagram launched Notes! Continue reading for more updates across social media! ...