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Blog

15 Mar

Posted on March 3, 2019 in Spark Bites by

Welcome back, Spark Biters! Spring is just around the corner, and we’re really hoping the warmer weather is giving you a boost of energy, because we’ve had a busy week of social media updates! Twitter is the main contender this week: they introduced a camera to their app, they launched a beta version of their redesigned app “twttr,” and they have updated their process for reporting tweets that share personal information. Next, Facebook is beating their own path and designing a white mode, in literal contrast to Slack, which is releasing a dark mode. Instagram is allowing users to pause notifications on the app, and Spotify is teaming up with Hulu to give premium users free subscriptions!...

05 Mar

Posted on March 3, 2019 in Other, Spark Bites by

Welcome back to another week of Spark Bites, your source of weekly social media updates! We’ve got some tasty treats on the menu for you today: Facebook is releasing a video ad program called Spotlight and giving Android users some more privacy, Snapchat has updated their Explore education courses, and Instagram is introducing donate stickers in stories and Instagram TV previews in your news feed! So sit back, relax, and enjoy the social media news we’ve prepared for you....

27 Feb

Posted on February 2, 2019 in Insights, Social Media by

Having been involved in social media marketing since the early days, when brands first began to use the various platforms to grow brand awareness and engage with customers, we’ve seen a lot of change. From increased considerations for brands to shifts in who uses which platforms and how, to new (and obsolete) features and changes to the value of both paid and organic content, social platforms are in constant flux and marketers must have their finger on the pulse to keep their tactics and strategies relevant.   Facebook’s Cliff-Drop Decline Back in 2010, Facebook launched the ability for users to become a ‘Fan’ of a brand Facebook Page and the ability for brands to run contests and create specialized ‘tabs’ and apps through the platform. Later that same year they launched Storefronts and Ads. Facebook essentially served as a mini webpage, allowing...

25 Jan

Posted on January 1, 2019 in Other, Spark Bites by

Welcome back Spark Bites readers! This week is a fully-loaded 411 of what’s new in the social media sphere, so let’s jump right in. YouTube is tightening its monetization policy to cut down on explicit content, Facebook is cooking up a new feature aimed at centennials, and Twitter admits to a years-long security breach. Read on to get the low down in this week’s Spark Bites! ...

10 Jan

Posted on January 1, 2019 in Other, Social Media, Spark Bites by

Welcome to Spark Bites, the express route through all the social media news you crave! Whether you have an exciting career in social media or you love to stay up to date with the newest options for your personal feeds, this Spark Growth blog can take you where you want to go! This week, there are lots of new options for marketers out there, so all aboard the Spark Bites train! First stop: Facebook!   Facebook: Ooh, new choices! Facebook stories now gives you the option of adding CTA stickers. These options include “Shop,” “Call now,” “Get directions” and other buttons that will be very intriguing for marketers to incorporate into their stories. Applaud now! Many Android devices have agreed to a deal with Facebook, which will make the app preloaded and undeletable. The permanent version of the app can be disabled,...

04 Jan

Posted on January 1, 2019 in Spark Bites by

We’re finally back after a short break to eat too many cookies and watch holiday movies, but unlike the McCallisters and Kevin, we didn’t forget about you. We’ve got two weeks worth of social media updates to start 2019 off right. There are so many fun new ways to share your holiday memories and your hopes for the upcoming year, so let’s jump back in to this week’s Spark Bites by Spark Growth!   Facebook: There are fun new Camera tools in Facebook Messenger! Selfie mode puts you front and center by blurring the background of your image. Stickers have also been taken to the next level with AR and you can even send your friends animated interactive emojis. You can send them the cute puppy they didn’t get for Christmas! Finally, the latest update also includes the addition of Boomerang (It’s about...