01 Feb
Why Your Brand Should Use TikTok in 2021
In this article, we look at the top three reasons why your business should use TikTok in 2021 and give our expert advice on how your brand can use this fun video app....
11:15 / Social Launchpad
29 Jan
Instagram Adds Professional Dashboard for Business and Creator Accounts
Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Instagram added a new dashboard for business and creator accounts. Read the full article for more updates! ...
14:58 / Spark Social Report
22 Jan
YouTube Videos May Be Shoppable in the Future
Welcome to another Spark Social Report by Spark Growth! This week, we look at how Facebook is improving its technology to support those who are visually impaired. YouTube is also running tests to make videos more shoppable. Keep ready for more social media updates!...
10:09 / Spark Social Report
19 Jan
How To Create Your Own Hashtag (and Why You’d Want To)
For brands, creating your own unique hashtags allows you to generate buzz around a specific topic. In turn, this can bring traffic to your social media content and website, or help you reach your business goals, such as driving more sales. ...
09:10 / Social Launchpad
18 Jan
Why Your Brand Should Use Pinterest in 2021
For many marketers, Pinterest may seem like too much of a niche social media platform to consider using. However, this app has come a long way since its early days of simply being a place for users to save content to their own Pinterest boards. With robust ad options, new shoppable features, and an easy-to-use interface, Pinterest has, in recent years, become a more effective place for digital marketers to share content....
11:21 / Social Launchpad
15 Jan
Snapchat Launches “Global Partner Solutions”
Ready for this week’s Spark Social Report by Spark Growth? Snapchat launched an advertiser program called “Global Partner Solutions” and LinkedIn added a “Swipe up” feature to LinkedIn Stories. Keep scrolling to read more! ...
12:04 / Spark Social Report
11 Jan
Why Your Brand Should Use Facebook in 2021
While some marketers and users may think that Facebook has declined in popularity or usage over the years, you might be surprised to hear that it’s still a popular and useful platform. Facebook has the highest global user base of all social media platforms, at 2.7 billion monthly active users as of 2020! Businesses can use Facebook to reach large audiences, generate revenue, build brand awareness, and much more. ...
13:45 / Social Launchpad
08 Jan
The New Facebook Pages Experience
Welcome back to the first Spark Social Report of 2021 brought to you by Spark Growth! This week, Instagram is testing its desktop user interface for Stories, while Facebook Pages gets a new layout and fun new features. Keep reading for more of this week’s social media updates....
10:34 / Spark Social Report
28 Dec
Why Your Brand Should Use Twitter in 2021
Twitter is one of the longstanding O.G.s of social media, known for its short-form posts and for being the original platform for hashtags. However, Twitter isn’t just limited to individual users: brands can use Twitter to engage with their customers and prospects, build brand awareness by accessing a global network of 330 million users, and boost conversions through the platform’s ad options. ...
10:00 / Social Launchpad
24 Dec
LinkedIn Gets Product Pages
In this last report for 2020, we have a lot of Twitter news to update you on. The company finalized its verification process, rolled back its Quote Tweet, and launched Spaces. LinkedIn has also added new Product Pages for brand accounts. Keep reading for more social media updates from Twitter and other popular apps....
13:09 / Spark Social Report