Blog

13 Apr

Posted at 20:08h in Spark Bites by

It’s Friday! Forget the weekend, Friday means it’s time for another new edition of Spark Bites, your weekly dose of social media news! This week, LinkedIn’s most recent updates make the social networking site seem like it’s having an aggressive midlife crisis. Plus, social networks continue to react to Facebook’s data misuse scandal. Read on to find out more about all the social media updates you missed this week!   Instagram Instagram is great for staying in touch with friends, family… and making us all look way better than we actually do.The photo-sharing app continues to deliver on this aspect with the rollout of its new Focus feature. This feature uses face recognition technology to sharpen the face and blur the background of a picture in order to make a photo look more stylized and professional. It’s a similar effect that the...

12 Apr

Posted at 18:31h in News by

Our employees are a big part of what makes Spark Growth great for our clients and our team. In our blog series, Sparkle On, we’re profiling one of our Sparklers and what they do at Spark Growth for a little peek behind our scenes. We hope you enjoy learning more about everyone here and how they shine. What is your role at Spark Growth? I am a Human Resources and Office Administrative Intern. In this role, I got to hit the ground running as a HR professional with the full support of the Spark Growth HR Coordinator, Jenny. I was lucky enough to get the opportunity to actively participate in the recruitment process, implement on-boarding processes, learning about new HR systems and basically ensuring the office operations are running smoothly. I get to wear many hats and I now feel that I...

06 Apr

Posted at 20:55h in Spark Bites by

Welcome back to your weekly edition of Spark Bites by Spark Growth! We’ve got a lot of updates to social media platforms this past week, particularly from Facebook, who’s still reeling from their recent scandal. This post also has news on a couple huge new features coming to Pinterest and Snapchat, both of which will be particularly relevant to users who have friends! Hopefully that’s all of you! Without further ado, here is this week’s most important social media news: Pinterest Pinterest just became the hero of a lot of social media fans. The company is introducing a new feed which only shows pins from the people and boards you’ve chosen to follow and—get this—in CHRONOLOGICAL order. Whaat. They will still be keeping the algorithm-based feed as it is, but the new feed will be available in a separate tab called...

30 Mar

Posted at 20:35h in Spark Bites by

As promised, Spark Bites is back this week with some updates on how Facebook is handling the aftermath of the Cambridge Analytica mess, on top of our usual social media news and updates of course! Read on to find out what’s been going on in the social network world this past week:   Pinterest Pinterest is expanding its visual discovery feature “Shop the Look” with the help of Home Depot. Shop the Look allows users to simply tap the white circle on a pin to see similar, shoppable items. Home Depot is helping Pinterest identify the products in the pins to help improve Shop the Look. Basically, instead of the user having to google “rectangle platform four sticks coming out of it,” Home Depot will just tell Pinterest to tell us that that is a desk. The future is wonderful.   Facebook Last month,...

23 Mar

Posted at 20:53h in Spark Bites by

If you’ve seen the news at all the past few days, you’ll know that this week’s social media news has been a serious rollercoaster that had some of us like: But also kind of like?:Strap yourselves in, folks, because this edition of Spark Bites by Spark Growth contains a lot of important updates about the social media world that everyone should be aware of. Let’s get started! Pinterest Pinterest’s Shopping Ads are now available to hundreds of advertisers. This will allow businesses to automatically create ads on the platform by pulling images from their existing product feeds. To qualify for this program, businesses need to complete a Pinterest Propel Program sign-up form.   Snapchat And now for something you don’t often see on our site: an excellent example of how NOT to use social media marketing. Rihanna publicly criticized Snapchat the other day for...

16 Mar

Posted at 23:16h in Spark Bites by

Welcome back to your weekly dose of Spark Bites by Spark Growth! We’ve got plenty of social network news for users, brands, and even robots this week, so get excited. Read on to find out more! LinkedIn Robots aren’t just taking over jobs, they’re taking over resume-writing too! Microsoft has partnered up with LinkedIn and they’ve recently launched Resume Assistant. While a user is making a resume in Word, Resume Assistant can inspire them by showing them examples of how other professionals within their job industry describe their work experience and skills. (Think your resume is up to snuff? We’re hiring and would love to see it!) The Terms of Service for the social networking site is getting an update next month. Here are some of the things that’ll be changing: More options to control data that can be used to personalize...

13 Mar

Posted at 19:07h in Design by

When every brand looks the same, do you follow suit or stand out? It all began with Silicon Valley startup brands who came of age, and wanted to be perceived as the big players that they now are in our lives. From Google, to PayPal, to Airbnb, this generation of companies grew from zero to hero at speeds completely unlike the mega brands before them. In the span of only a few years, these up-and-comers came to not only match, but in some cases eclipse, the cultural reputation of past goliaths such as Unilever, Sony and Nestle. EVERYBODY FALL IN LINE! pic.twitter.com/B9JU5nvpMu — OH no Type Co (@OHnoTypeCo) February 13, 2018 With that historic growth came a unique problem. Many of these brands started out with logos created at the hands of scrappy talent with scrappy strategic approaches. To become fully-evolved and established...