Welcome back to another Spark Social Report by Spark Growth! This week, TikTok released “TikTok for Business,” a platform geared towards advertisers, and Snapchat launched their first Shoppable AR experience. Keep scrolling to read more updates! ...
These days, the world isn’t just dealing with the COVID-19 crisis, which in itself has had a devastating impact on society. We are also dealing with the crisis of systemic racism and police brutality, an issue that was catalyzed by countless deaths of Black people by the hands of the police, but more recently coming to a head after the murder of George Floyd. With the extreme number of crises accumulating in 2020, how do brands and marketers navigate using social media for crisis management?...
Welcome to another Spark Social Report by Spark Growth! This week’s social media updates include: new Facebook livestream ad formats, new features for Facebook’s Level Up creators, and Instagram is testing with shoppable post tags. Keep reading for more social media updates!...
From Story ads on Instagram to Snapchat's recently released Dynamic Ads, mobile marketing options on social media platforms are continuously being created and updated. This gives digital marketers more ways than ever to reach their brand's target audience. In this article, we'll go over the basics of TikTok marketing, the major ad types, and look at an example of a successful campaign....
Welcome back to another Spark Social Report by Spark Growth! Instagram has added new features to help users celebrate Pride month, and Snapchat announced an array of updates at their latest Snap Partner Summit. Scroll down to read more of this week’s social media updates! ...
Welcome back to another Spark Social Report by Spark Growth! For those of you who have been waiting to get your Twitter account verified, we have some good news for you. Also, more social media platforms are showing their support for the Black Lives Matter protests. Keep reading to learn more about these and other social media updates!...
Happy June, everyone, and welcome back to another Spark Social Report by Spark Growth! This week, YouTube announced the official release of “Video Chapters” on YouTube, allowing creators to create time stamps on their videos for easier viewing. Read more to read this week’s social media updates! ...
As a result of stay-at-home orders and social distancing measures that have been put in place due to the coronavirus pandemic, there has been an influx in people’s reliance on the digital space. As a digital marketing agency with a decade of experience, we will use our own expertise and observations to discuss how we think digital marketing services, best practices, and strategies are shifting due to the pandemic’s impact....
Welcome to another Spark Social Report by Spark Growth. It’s already the last social media update of May and we’re wondering where the time went! This week, Facebook introduced some new data optimization features to its video content, while YouTube has taken steps to make sure its users aren’t watching funny dog videos too late into the night. Keep reading for more social media updates!...
Julia’s continued success as a marketer and contributions to Spark Growth definitely caught the judges’ attention. Today, we’ll be talking about what makes Julia such an effective digital marketer, especially during the COVID-19 that has impacted businesses around the world. In elevating her clients during this crisis, Julia has shown that thinking outside the box combined with efficient pivoting can yield successful results....