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Welcome back to another Spark Social Report by Spark Growth! This week, Instagram is testing a countdown timer for Stories, YouTube is updating its harmful content policies, and WhatsApp gets shopping carts. Keep reading for more social media updates....

With so many new and updated features that came out this year, 2021 will be a great time for brands to finally get on Instagram and start connecting with their target audience through paid and organic content. Here are our top three reasons why your business should use Instagram in 2021....

Happy December, readers, and welcome back to another Spark Social Report by Spark Growth! This week, Facebook announced its latest resource hub for businesses, and TikTok and YouTube released their lists of top videos from 2020. Continue reading for more social media updates! ...

In today’s article, we’ll be interviewing Spark Growth’s account manager, Julia Pyo, to give us insight on what paid social media marketing is and why it’s so important for brands to be strategic in their approach. ...

Marketers can and should strategically approach their audiences by understanding which social media platforms and types of content resonate best with certain age groups. This is where “generational marketing” comes in, which is a marketing approach that recognizes generations as archetypes in order to better appeal to them. Currently, differences between the four most relevant generations—Baby Boomers, Gen X, Millennials, and Gen Z—vary vastly, particularly due to the role of the internet and advancing technology in each age group’s life. ...

The Spark Growth team is back with another Spark Social Report. This week, WhatsApp has added a shopping button while Twitter launches its Fleets feature in Japan and updates its carousel ads. Keep reading for more social media news....

Another week, another Spark Social Report by Spark Growth! In further efforts to support Black-owned businesses, Facebook has expanded on its #BuyBlack campaign, and platforms like TikTok and LinkedIn have followed suit with similar initiatives. Scroll to read more of this week’s social media updates! ...