09 Jul Using LinkedIn For Business Leads
LinkedIn has changed the way people communicate for business affairs. Since its birth in 2003, LinkedIn has grown to over 150 million users with over 57 million in the US alone. As of February 2012, approximately 2 new users join every second. Despite its potential for online networking, many companies and business professionals have yet to utilize its full potential. LinkedIn is the perfect networking tool for developing business leads, and nearly every profession should be taking advantage of its capabilities.
The single biggest mistake among LinkedIn users is the belief that LinkedIn is only an online resume poster board and a contact book. It’s not. Like any other networking tool, the amount of business you generate depends on the amount of time you put in. Just like showing up to a networking event and standing quietly in the corner won’t help you meet new people, neither will creating a LinkedIn profile and leaving it idle. These guidelines will help you maximize your use of LinkedIn.
Build your Network
Set aside time in your day for your activities on LinkedIn. Spend the time to connect with people you met in a meeting the day before, and search connections of new contacts for people you may know. While some experts claim open networking is the best strategy, keep in mind that your network is only as strong as your first connections. In other words, build a strong foundation with people you know from person to person interactions, and with people you know you can go to for a favor or a recommendation should the time come.
Expand your Reach
Join a Group
Spending the time to network with individuals and follow companies on LinkedIn will prove worthwhile. Like with any business strategy, take some time to plan out your goals and determine a reasonable schedule. Your diligence will be rewarded!