Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, Twitter introduced $Cashtags to track stock ticker symbols, LinkedIn’s new category feature improves job searching, and TikTok adds audience controls for videos. Continue reading for more updates across social media from this week!
Digital Marketing Insights
Welcome to 2023 — the year of AI (artificial intelligence)! The newest technology that is gaining a lot of interest is ChatGPT, a language-processing tool driven by AI. You can input questions that you would normally search for on Google to receive a more conversational response. Here are five ways marketers can use this tool:
- Quickly compose regular expressions for analytics.
- Receive complex and completed spreadsheet formulas.
- Set up custom pixel conversions.
- Optimize FAQ through related questions.
- Fetch data for APIs and coding.
If you have some experience in coding, ChatGPT is a very effective tool for making life easier! Click here to learn more.
New Job Search Categories
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LinkedIn will soon be launching new job listing categories to help with the job search on the platform. Categories will be based on job location, company, flexibility, and more. This is intended to help users find jobs without needing a specific description in the search box. The feature is being tested in the U.S. in select industries.
Accessibility Updates
Next, LinkedIn has launched a few new accessibility features to improve experiences on the platform. First off, auto-captions will be automatically generated in English and can be edited before uploading a video. Viewers can turn on high contrast to adjust the colors for those with visual disabilities. Lastly, alternative text is being added to Campaign Manager so advertisers can easily add this to their ads.
Swipe to Switch Feeds
Twitter is bringing back swipeable home feeds. In March 2022, this feature was released allowing users to swipe between “Home” or “Latest Tweets” on the main feed. Additionally, users could pin the feed they preferred by clicking the star icon. This feature was removed because users did not like the change. However, according to Elon Musk, the feature will be coming back in January and could include more options like trends and topics.
Improved Placement for View Count
As we reported a couple of weeks ago, Twitter added view counts to Tweets but it has since received negative responses because users didn’t like the placement. The count was displayed before the other metrics such as likes and retweets. Twitter designer Andrea Conway posted the improved format which put the view count beside the date (no longer with the other metrics) and removed the count from the timeline, so the view count is only seen when you expand a tweet. What do you think of this improvement?
Track Stock Ticker Symbols on Twitter with $Cashtags
$Cashtags, now with data 📈
👀 $SPY 👇 pic.twitter.com/XgOK6gf02E
— Business (@XBusiness) December 21, 2022
Next, here’s an interesting new feature: Twitter has introduced $Cashtags! Cashtags are like hashtags but are led by a dollar sign and link to a specific stock. The tag leads to a pricing graph for to track stock ticker symbols from the source, TradingView, and any Tweets that include the tag. This could be an effective way for interested users to have conversations about stocks on Twitter. This feature is functional with major stocks and cryptocurrencies and is available on iOS, Android, and the web.
Political Advertising is Coming Back
Next for Twitter, the company is adjusting its U.S. cause-based advertising policies and expanding political advertising. The policy will align with TV and media outlets’ policies which gives around an equal share to all candidates. The cause-based policies have been adjusted and the political ad changes are in progress. Check back for updates!
Advanced Search for Mobile App
FINALLY… This is Twitter's NEW In-App Advanced Search feature
Coming soon on iOS 👀🔎 pic.twitter.com/QdWP9m8jHz
— Matt Navarra (I quit X. Follow me on Threads) (@MattNavarra) January 4, 2023
Lastly, Twitter is finally improving its in-app search functionality with advanced search for mobile. The website has an advanced search feature but it has yet to be adapted for mobile. Social media expert Matt Navarra posted a video of the new feature that includes date ranges, like count, and more. This feature is coming soon to iOS.
TikTok
Audience Controls for Posts
TikTok is bringing adult-only audience controls to video posts. The controls have been available to restrict Live streaming to 18+ users and this has now been expanded to include video posts and has become a global feature. 18+ content cannot include inappropriate content that goes against TikTok’s guidelines. The controls just help creators direct their content to the right audience to ensure suggestive content is not shown to younger users.
YouTube
Hashtag Suggestions
YouTube is testing hashtag suggestions for Shorts titles. When creators make a Short, they can add relevant hashtags to the titles and suggestions will appear when uploading. These recommendations are based on your content and audience to improve the video’s reach. A small number of creators in the U.S. on iOS and Android may be able to see the feature.
That wraps up the latest social media updates for this week! Be sure to check us out on Twitter for more digital marketing trends and news.
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