Welcome back to Spark Social Report by Spark Growth, your weekly source for social media updates! This week, TikTok launched a BeReal-inspired feature called TikTok Now, Instagram is testing a “repost” feature, and Twitter podcasts have become available for Blue subscribers. Continue reading for more updates across social media from this week!
Twitter Marketing Insights
Twitter isn’t just a platform for users to share opinions or talk about trending TV shows and news — it’s also great for marketers! Not sure how Twitter would work for your brand? Here are some key insights from a Twitter guide to help you get started:
- 76% of Twitter users stated that in-app conversations led to a purchase.
- Connect with customers directly on the app and discover their interests.
- Organically grow your audience by using hashtags and relevant keywords.
The guide offers insights, a checklist on getting started as a business, suggestions for organic posts, and even how to measure your success. Read the full guide here!
Repost Feature on Instagram
Instagram Reposts Tab on profiles?!
What’s dis Adam? pic.twitter.com/WayWCJGBfx
— Matt Navarra (I quit X. Follow me on Threads) (@MattNavarra) September 7, 2022
Looking for more content from users you don’t follow on Instagram? Instagram is adding another feature to assist with this. A “Re-Post” feature is being officially tested on the app. Users will be able to repost to their feed or Story and a new tab on the profile will be added to organize these posts. Instagram stated that this feature is being tested with a small number of people. Stay tuned for more details in the future!
End-to-End Encryption Test
Users are starting to see some information on Instagram about end-to-end encrypted messages and calls. Meta has been working on full messaging integration across Instagram, Messenger, and WhatsApp, and is now starting to test the feature. Some users in India received an option to switch to encryption as the test continues.
Instagram Media Kit
Next, Instagram is working on a media kit for creators. Influencers can add text, posts, profiles, and insights to the kit. This can make it easier to show potential brands an influencer’s audience and content by way of an in-app portfolio. How many of you find this useful?
TikTok
TikTok Launches Its Own “BeReal” Feature
TikTok has become the first platform to officially launch a BeReal copy feature, called TikTok Now! After a random daily prompt, users have three minutes to post a photo or 10-second video. Users can choose who sees the “Now” posts, whether it’s friends, everyone, or everyone in your area. The feature has been launched for U.S. users and can be found in replacement of the discover feed tab. The platform has also suggested the possibility of TikTok Now being a standalone app.
New Effects to Celebrate Fashion Month on TikTok
Just in time for Fashion Month, TikTok is launching fashion-inspired effects from different brands. With the hashtag #FashionForYou, TikTok is highlighting designers, brands, and influencers until October 14th. Check out the full set of events and features for Fashion Month here!
Podcasts for Twitter Blue on Spaces
https://twitter.com/TwitterBlue/status/1569374265224450050
The new redesigned Spaces tab is getting podcasts. As reported last month, Twitter is adding podcasts to its platform through the Spaces tab but for its initial test, Twitter Blue subscribers are getting early access. Besides podcasts, the new Spaces tab also features themed audio stations and live Spaces.
Community Chats on Messenger
Last but not least, Facebook is working on Community Chats, a Discord-like chat room for Messenger users. Large groups can now organize chats based on categories, start audio and video discussions, and create admin-only messages. This is intended for users with similar interests that may be strangers, rather than those on your list of friends. The feature is currently being tested within certain Groups on the app.
That wraps up the latest social media updates for this week! Be sure to check us out on LinkedIn for more digital marketing trends and news.
Are you looking to market your company on social media but you don’t know where to start? Click the button below to learn more about our social media marketing services. From influencer marketing to strategic ads that put you in front of your audience, our team can help!
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