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It's clear that Twitter is a great tool for engaging customers, but what few companies realize is that it can also be used to provide excellent customer service. Check out this article by Social Media examiner to learn 4 easy ways you can start using Twiter to effectively support your customers. ...

“Twitter has added SMS notifications for the Activity Stream, which was recently added to the service’s web interface. Now, Twitter users that have enabled SMS notifications can get text updates when other users retweet them, follow them or favorite their content.” ...

Wendy’s sneaky social media campaign was super creative and even more effective: “The effort, which promotes a new mid-size burger called the W, revolved around a game show on Twitter using the [email protected] (The six referred to the open slot on Wendy’s menu, which would be filled by the new burger.) Although Wendy’s bought a Promoted Trend for one day on Twitter to publicize the account, the only other paid promotion was an ad that ran a few places on Sixth Avenue in New York and on the 6 subway line that described @GirlBehindSix as a ‘140-character game show.’ “...

This is just an incredible resource. This article was put out by Fast Company and is a must read! Topics include: Is rewarding customers for referrals worthwhile? Translating Viral Youtube Videos into Sales. Why it doens’t pay to buy yourself a Twitter following. Is Foursquare really a great place to advertise? How to promote your company on Facebook. And (we all know you’ve thought about it), Should you hire a celebrity tweeter? ...

Looking for an even faster way to find the information your looking for? Check out this latest technology from “The Guardian.” ...