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Today's article offers insight on what consumers are searching for on Twitter. The answer is reviews.  More and more customers are turning to Twitter to learn about professional services which is why it's increasingly important for businesses to have their own Twitter accounts set up.  This allows business owners to see what's already being said about their business, promote their brand, and begin to build relationships by engaging with customers and have an understanding of what they're looking for. According to Orange Business, the top five professional services searched for on Twitter are: Web Designers Solicitors Accountants Architects Copywriters   So if your business falls into one of these categories we suggest you take a plunge into Twitter as soon as possible if you haven't already. If you don't know where to start, this article offers a simple enough solution- the 4 C's. Break down your strategy into...

Whether you're planning a new product launch or a new party, social media can be useful for everyone!...

The great (and sometimes, maybe, "troublesome") thing about social media is that the virtual customer engagement has varied uses. Engagement helps to grow your community of followers, brings a sense of loyalty, and helps in your marketing strategy. The other great aspect of this is that it also can work as a customer service focus point, allowing you to help your community troubleshoot any issues they have. If successful, this ultimately helps establish a more secure sense of loyalty as well as increasing your brand's reputation. Check out a great example of customer service on twitter by clicking here. Today's article from Social Media today discusses building a customer relationship in the social media world, with some tips and strategies to follow. The most important part of this could very well be knowing your audience and making sure you are in...

Today's article comes from Wendy Bryant-Beswick from Social Media Today. She takes a look at social media's role and prevalence in today's search and SEO environment and why your business should be at the forefront of this effort. She makes a point in which I whole-heartedly agree: "without participation in social media your SEO and search effort is working at 50%." Your social media foot print can help spring you to the top of search pages, as well as work as a functional search engine itself. Social media benefits businesses on multiple levels, most obviously by way of social engagement with customers, but also in the world of search and SEO. Picture this: your social media Twitter campaign allows you to interact with your customer, spread word-of-mouth goodwill, and make certain offers/products/campaigns go viral. This is likely what you think...

You've got an important product or event coming up and you want to post it on Facebook or Twitter but WHEN do you post it? Today's article is from Mashable and they go into the details of a new bit.ly study on the best and worst times to share your content on various social network sites, as well as telling you some interesting and relevant facts (such as Twitter's 2.8 hour half-life for links). Check out the article here to find out the best times to post on Facebook, Twitter and Tumblr....

It's clear that Twitter is a great tool for engaging customers, but what few companies realize is that it can also be used to provide excellent customer service. Check out this article by Social Media examiner to learn 4 easy ways you can start using Twiter to effectively support your customers. ...