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With 2023 wrapping up, we want to ask all you marketers out there: how well did your digital marketing campaign perform this year? As the saying goes, “new year, new me,” so if you didn’t achieve all of your marketing objectives, here are some goals to focus on in 2024! ...

One of the most underutilized digital marketing strategies is executive social media. Marketers who are able to successfully position their company’s executives as thought leaders reap the benefits, such as increased brand awareness, lead generation opportunities, credibility building, and more.  For digital marketers managing their company’s social media properties, here are some ways you can support your executive’s social media presence!...

You may be sick of hearing terms like “the new normal,” but it’s clear that the COVID-19 pandemic has had a long-lasting impact on our daily lives, such as normalizing remote work and making people more health conscious. However, did you know that the pandemic also changed how many industries approach digital marketing? Keep reading to learn how COVID-19 has impacted the pharmaceutical industry and the different ways companies — and marketers — are navigating these changes effectively. ...