Today, it’s not uncommon to see healthcare brands on platforms like Instagram, LinkedIn, and TikTok. But this wasn’t always the case. In fact, when it comes to digital transformation,…
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In the ultra-competitive healthcare landscape, focusing on the right digital growth marketing strategy is key to getting in front of the right audience at the right time. Keep reading…
For some healthcare marketers, the target market might not be general consumers — but rather, healthcare professionals (HCPs). How can you leverage organic and paid social media activities to…
There are many social media platforms for healthcare marketers to choose from. So, which one is right for meeting your brand objectives? In our new series, we dive into…
Discussions around mental health, sexual health, reproductive health, and substance abuse were once considered taboo. Yet today, more healthcare brands and consumers are being open about these important sensitive…
Healthcare marketers, are you leveraging videos in your digital marketing strategy? While videos take more time and effort to create, this format is popular among social media users.
A Hubspot study found that half of marketers are incorporating video in their digital marketing strategy. Videos also ranked at the very top in terms of media formats with the highest ROI (return on investment).
Learn why video content is so effective on social media, the platforms you should consider, and healthcare video ideas to get you started!
On social media platforms where consumer engagement and brand perception are amplified, wellness brands can leverage strategic messaging to bolster authenticity, credibility, and brand positioning.
Focus on these two core messaging strategies first: What is your brand doing well? How will you build credibility among consumers?
In our previous article, we shared why influencer marketing can be an important part of your healthcare organization’s digital marketing strategy and some tips on how to get started. One of the most important next steps is to actually go out there and find influencers for your healthcare brand — but, that’s easier said than done!
Partnering with the wrong social media influencer is one of the biggest mistakes when it comes to this type of marketing. In this article, we share three tips on how to find the right influencer for your brand.
You may be sick of hearing terms like “the new normal,” but it’s clear that the COVID-19 pandemic has had a long-lasting impact on our daily lives, such as normalizing remote work and making people more health conscious.
However, did you know that the pandemic also changed how many industries approach digital marketing? Keep reading to learn how COVID-19 has impacted the pharmaceutical industry and the different ways companies — and marketers — are navigating these changes effectively.
Across all social media platforms, content trends that go viral garner a lot of attention, both in terms of visibility and other engagement metrics such as “likes.” However, is building a company’s social media presence by solely focusing on trending topics the best way to go? We share insights into ways you can balance your social media content between short-term “viral” topics with content that contributes to sustainable business growth.