fbpx
21 May

Today's article comes from Wendy Bryant-Beswick from Social Media Today. She takes a look at social media's role and prevalence in today's search and SEO environment and why your business should be at the forefront of this effort. She makes a point in which I whole-heartedly agree: "without participation in social media your SEO and search effort is working at 50%." Your social media foot print can help spring you to the top of search pages, as well as work as a functional search engine itself. Social media benefits businesses on multiple levels, most obviously by way of social engagement with customers, but also in the world of search and SEO. Picture this: your social media Twitter campaign allows you to interact with your customer, spread word-of-mouth goodwill, and make certain offers/products/campaigns go viral. This is likely what you think...

17:46 / Other
08 May

In today's world of SEO and algorithms, article headlines must be crafted to not only attract the human eye but also attract Google's "eye". Since these algorithms don't care about how witty or eye-catching your headline is, it's easy to fall into the trap of crafting these headlines in a boring, stagnant, for-SEO style. Today's article from Mashable shows you it doesn't have to be this way. Several examples are given, showing you some Bad, Better and Good article and page titles, all aimed at helping you craft a better headline to attract cursors while also optimizing your search engine position. Read the full article here...

16:34 / Other
04 Nov

“Google’s search algorithm underwent another little upgrade today. This time, the search giant tweaked its ranking algorithm to help more recent information zoom to the top of search results.”...

09:49 / Other