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Influencer marketing could be the element that helps marketers reach their next objectives, but is it right for your marketing and brand strategy? Below, read three questions to determine whether implementing influencer marketing is right for your digital marketing strategy (and stick around until the very end to read our expert tips)! ...

Many marketers in the pharmaceutical space may be wary of partnering with an influencer to promote their brand, but as we mentioned in an earlier article on the do’s and don’ts of pharmaceutical social media, don’t forget about influencer marketing.  Keep reading to learn our expert tips on influencer marketing in the pharmaceutical industry. ...