For brands, creating your own unique hashtags allows you to generate buzz around a specific topic. In turn, this can bring traffic to your social media content and website, or help you reach your business goals, such as driving more sales. ...
From Story ads on Instagram to Snapchat's recently released Dynamic Ads, mobile marketing options on social media platforms are continuously being created and updated. This gives digital marketers more ways than ever to reach their brand's target audience. In this article, we'll go over the basics of TikTok marketing, the major ad types, and look at an example of a successful campaign....
Being thoughtful about your brand’s digital marketing strategy is even more crucial in the complicated landscape of franchise digital marketing. Spark Growth has witnessed franchises making the same mistakes in their social media marketing and digital advertising strategies over and over....
A LinkedIn presence can be particularly effective for B2B companies looking to connect with prospective clients, or for any organization looking for potential talent, investors, and partners. To help you get started, we’ve laid out some basic best-practice guidelines for brand page optimization and ongoing content output....