18 Apr Spark Bites: Some Sweet Updates
Posted on April 4, 2017 in Spark Social Report
Did everyone enjoy their weekend of chocolate binging (chocolate bunnies, amirite)? Well, we hope your sweet tooth isn’t satisfied quite yet, because we’ve got some oh-so-delectable social media tidbits coming your way:
- Here’s the future according to Facebook: the blending of physical and digital worlds
- The smartphone camera is on the verge of taking augmented reality mainstream, changing how people interact with each other and how they interact with the world.
- This will be followed by the development of glasses or contact lenses that can summon information about the street we are walking on or the restaurant we are eating at — How very Black Mirror…
- The augmented reality lenses that Facebook is building to deliver that hybrid experience are still years in the offing. But smartphones are already in our pockets, and Facebook believes they can start delivering experiences that mix the digital with the physical much sooner than we think.
- “The goal is to make VR and AR what we all want it to be: glasses small enough to take anywhere, software that lets you experience anything, and technology that lets you interact with the virtual world just like you do with the physical one,” Mark Zuckerberg said.
- Looks like Snapchat isn’t just for millennials anymore. A new survey shows that the platform is reaching older demographics.
- Insta’s new feature is looking a lot like—no, not Snapchat this time—Pinterest. Now, not only can you save the images and videos you want to check out later, you can also organize them into collections.
- LinkedIn is making messaging available from any device. Members can now reach out to their connections using a new messaging tab—whether or not they’re on the site looking at jobs or updating their profiles. This update is part of the company’s goal to become more than just a go-to platform for job seekers.
- Google Earth has been revamped—you can now take interactive guided tours using Voyager, learn facts and history about destinations using the Knowledge Card feature, and see any place, from any angle, using the new 3D button
- Similar to a feature Pinterest recently rolled out, the Google app for Android and mobile web offers a new feature called “Style Ideas.” Now, while perusing fashion product images, Image Search will surface a grid of inspirational lifestyle images and outfits that showcase how the product can be worn in real life. As an added bonus, you’ll also see an expanded carousel for “similar items” while searching for apparel products.
- After recent backlash from advertisers complaining that their ads were popping up alongside hateful videos on YouTube, Alphabet Inc.’s main division is introducing a new system that lets outside firms verify ad quality standards on its video service, improving its ability to flag offending videos and immediately disable ads, and simultaneously expanding its definitions of offensive content.
- The worldwide market for email marketing is estimated to expand at a CAGR of 19.60% during the period from 2017 to 2025, rising from US$4.51 bn in 2016 to US$22.16 bn by the end of the forecast period.
- The adoption of email marketing is expected to surge in small and medium enterprises over the forecast period, owing to the increasing application of convenient email marketing tools to target various groups of users.
- The small scale enterprises in the retail/ecommerce business are anticipated to contribute the most to the global market for email marketing in the near future.
- The Instagram influencer market is set to double by 2019
- Influencer marketing is one of the fastest growing categories in advertising
- projected to be a $5 billion–$10 billion industry by 2020, with Instagram serving as the leading platform
- In the post-Easter spirit, there’s nothing like some DIY Pinterest Easter Fails to get us over our sugar crash. Enjoy!
That should give you enough to chew on for now. After all, next week is just a hop, skip, and a prancersize away!