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09 May

Calls-to-action are incredibly important to your branding and landing pages as they are the things that pop out to visitors, catching their eye and leading them to content. Last week we linked a Hubspot article discussing the importance of Landing Page (click here). Today's article is a continuation of that thought from Hubspot focusing on calls-to-action and the 13 common mistakes made when implementing them, providing helpful examples to help identify any mistakes you could be making. Check out the article here. ...

17:45 / Other
27 Apr

Today's article by Hubspot is an excellent place to start to understand the importance and value of landing pages.  Landing pages are a very targeted way of communicating an offer and set of value points to your customers and then capturing the lead. A landing page must be strategically crafted with the right offer and call to action, the right layout and the right lead capture form to maximize the number of customers who will click the button and take you up on your offer, giving you access to their information and the ability to stay in touch, in the process. Landing pages are not just another page in your website.  They should not include your usual navigation menus or other distractions on the page, as they are meant to focus the user on the specific offer and call to action on...

20:32 / Other