Short-form videos have been dominating the social media scene lately, such as TikTok and Instagram Reels, and you’ve probably watched a fair number of them already if you’re a typical internet user. They’re instantly recognizable: Typically, they’re portrait-sized and recorded on mobile phones, ranging anywhere between 15 to 60 seconds long. In this article, we’ll be comparing the most popular short-form video platforms, which are TikTok, Instagram Reels, Snapchat, and YouTube Shorts.