January 15, 2026
Why FemTech Is One of Today’s Biggest Markets
Overview Femtech refers to digital products aimed at supporting women's health, including apps for menstrual…
October 14, 2025
From Performance to Purpose: Marketing Functional Beverages to Women
Overview Functional beverages are booming as consumers seek drinks that offer multiple benefits and align…
September 27, 2024
The Role of Influencers in the Wellness Industry
Overview A holistic digital marketing program for wellness brands includes social media, paid ads, email…
May 3, 2024
How To Make Your Wellness Brand Stand Out
On social media platforms where consumer engagement and brand perception are amplified, wellness brands can…