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25 Aug

Social media platforms like Facebook, Instagram, and LinkedIn are making it easier than ever for businesses to launch their own digital marketing ads. Nowadays, more platforms are even adding AI-driven tools to support the creation of ad content like copy and images. However, many businesses often run into this problem: even after doing all the steps “right” and launching their ads, they don't see a lot of engagement, their click-through rate on the ad is abysmally low, and they don’t generate any leads. Why is this the case? In our article, we share three reasons your digital marketing strategy isn’t working — and what you can do instead! ...

09:49 / Digital Marketing Insights / Social Media
22 Jun

From Story ads on Instagram to Snapchat's recently released Dynamic Ads, mobile marketing options on social media platforms are continuously being created and updated. This gives digital marketers more ways than ever to reach their brand's target audience. In this article, we'll go over the basics of TikTok marketing, the major ad types, and look at an example of a successful campaign....

10:02 / Social Launchpad
13 Oct

If you have time, or are interested through all the most helpful social media tools, check out this report by HubSpot!...

11:09 / Other
08 Sep

“The biggest thing with social media is that a lot of companies just push out their message, and some of the valuable part of social media is listening. Having the ability to make it a true conversation — more than one-sided marketing, which a lot of companies do”...

17:31 / Other