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From Story ads on Instagram to Snapchat's recently released Dynamic Ads, mobile marketing options on social media platforms are continuously being created and updated. This gives digital marketers more ways than ever to reach their brand's target audience. In this article, we'll go over the basics of TikTok marketing, the major ad types, and look at an example of a successful campaign....

If you have time, or are interested through all the most helpful social media tools, check out this report by HubSpot!...

“The biggest thing with social media is that a lot of companies just push out their message, and some of the valuable part of social media is listening. Having the ability to make it a true conversation — more than one-sided marketing, which a lot of companies do”...