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12 Sep

In a new post, Social Media Today has shared an infographic from Prestige Marketing Inc., showing how to effectively use Email marketing.  Many companies have abandoned email marketing in favor of social and digital marketing.  This post shows just how valuable a well-made email campaign can be in conjunction with the aforementioned methods.  The fact of the matter is that many customers still prefer e-mail promotion to other formats.  Here are some highlights from Social Media Today's post: Basic E-mail Marketing Stats 64% of potential customers prefer professional e-mails as opposed to 8% that prefer promotional social media posts When a consumer makes a purchase through a marketing e-mail, they spend 138% more than those who do not receive offers through e-mail Best Practices: Subject Lines Keep it under 50 characters and include a special offer, this increases open rates by 50% 85% of users rely on subject line when...

23:02 / Other
10 May

In the world of Social Media, there are multiple popular and established tools like Facebook, Twitter, Mailchimp etc. with even more cropping up every day. By treating all these tools as working parts in an overall marketing machine and not simply stand alone segments. Today's article by Hubspot focuses on the importance of E-mail and also provides ways to further improve this tried, tested and true tool by integrating it with your business' other various social media arms. It is incredible how easy much of this is--by simply adding a Twitter or Facebook icon to your mailing list, or by comparing your E-mail analytics data to your other social media tools, you can further your brand's reach while also recognizing and improving on any weaknesses or shortcomings. E-mail should be an absolutely integral part of your on-line strategy, as highlighted by the...

18:42 / Other