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Marketers can and should strategically approach their audiences by understanding which social media platforms and types of content resonate best with certain age groups. This is where “generational marketing” comes in, which is a marketing approach that recognizes generations as archetypes in order to better appeal to them. Currently, differences between the four most relevant generations—Baby Boomers, Gen X, Millennials, and Gen Z—vary vastly, particularly due to the role of the internet and advancing technology in each age group’s life. ...

These days, Instagram has an ever-growing array of Stories features for users to choose from. Marketers shouldn’t be afraid to experiment with all of the creative avenues, as Stories are an effective way to engage with followers. Making use of Stories also improves discoverability and can ultimately help to strengthen a social media presence. This article will highlight some of the ways brands can use Instagram Stories to increase user engagement on the platform! ...

Though it’s important for businesses to invest in paid social media content in order to improve brand growth and audience reach, it is equally as important to implement an organic social media program as well. Why is this the case, though, and exactly how effective can organic social media be for a brand? Today, we’ve asked one of our core team members, Jackie Le, Copywriter and Social Media Coordinator at Spark Growth, to give us her insights on the topic! ...

Repurposing content means to use some or all elements of existing content in order to expand that content's reach. Based on our own social media marketing experience, this article will highlight some of the different tactics and tricks that marketers can use to repurpose their content effectively! ...

Welcome back to Spark Social Report by Spark Growth! This week, Snapchat added voter registration tools on its platform in light of the upcoming U.S. election, and Facebook launched a funding program to help support Black creators. Scroll to read more of this week’s social media updates! ...

From Story ads on Instagram to Snapchat's recently released Dynamic Ads, mobile marketing options on social media platforms are continuously being created and updated. This gives digital marketers more ways than ever to reach their brand's target audience. In this article, we'll go over the basics of TikTok marketing, the major ad types, and look at an example of a successful campaign....

As a result of stay-at-home orders and social distancing measures that have been put in place due to the coronavirus pandemic, there has been an influx in people’s reliance on the digital space. As a digital marketing agency with a decade of experience, we will use our own expertise and observations to discuss how we think digital marketing services, best practices, and strategies are shifting due to the pandemic’s impact....