27 Nov Pinterest Welcomes Businesses
By Pooja Desai Patel
Some of the first Pinterest pages I followed included brands such as Etsy, Anthropologie, and Tory Burch. But it was only a few weeks ago that Pinterest officially opened its doors to businesses. Prior to this, commercial use was actually prohibited by the site. As a loophole, each business simply signed on to Pinterest as an individual.
In light of this change, business users should transfer their accounts to a business account. As a result, they will have access to separate tools and be subject to different terms. So what are the benefits of converting to a business account?
– Widgets and Buttons: You can integrate the “Pin It” button, “Follow” button, and Profile and Board widget on your website to drive traffic between your site and your Pinterest page. These also make it much easier for viewers to pin your content and follow your boards.
– Verification: You can verify your website with the verification badge. This will help you stand out in searches and it almost serves as a proof of authenticity.
– New Features and Updates: You will gain access to the latest features and updates to expand your reach and better understand your current and growing audience.
The Pinterest site provides two important sections, Case Studies and What Works, to illustrate best practices in setting up and maintaining a Pinterest business account. Also, be sure to follow the Logos, Trademarks and Marketing Guidelines while promoting your Pinterest page on your website or while using Pinterest as a marketing tool.
Overall, the basics of Pinterest have not changed. They have merely become more specialized to help businesses better reach, connect and engage with their audience. It will be interesting to see what is next for this easy to use story-teller. Analytics? Monetization through ads? How will Pinterest really impact businesses?