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27 Nov

By Pooja Desai Patel Some of the first Pinterest pages I followed included brands such as Etsy, Anthropologie, and Tory Burch. But it was only a few weeks ago that Pinterest officially opened its doors to businesses. Prior to this, commercial use was actually prohibited by the site. As a loophole, each business simply signed on to Pinterest as an individual. In light of this change, business users should transfer their accounts to a business account. As a result, they will have access to separate tools and be subject to different terms. So what are the benefits of converting to a business account?
22:44 / Other
20 Jul

While you may be eager to grow your fan base on Facebook and Twitter, promise us you'll follow this golden rule. DON'T buy yourself fans and followers! Trust us, it's much better to have a smaller fan base of loyal customers than a large group of people who could care less about your brand and who won't pay attention to what you have to say. When measuring success on social media, many people immediately think to look at number of Likes or Followers.  But the true measure of a successful social media presence is engagement and reach. How many people are you reaching with your social content, are people finding the information valuable, and are they engaging with it? This article from socialmediatoday.com gives us three main reasons why you shouldn't buy fans. 1. Numbers aren't everything: Most of the followers that you can purchase are...

16:25 / Other
19 Jun

There is no decisive formula for a stellar social media strategy.  Every business has a different audience, different resources, and a different story to tell.  While it's safe to say that almost everyone should be on Facebook and Twitter, not every social media platform is right for every business.  Google+ is one of those platforms that may be good for some but not worth the time for others.  Today's article from customerthink.com lays out some food for thought regarding Google+ and whether or not it's right for your small business. The article mentions a few pros and cons of Google+. One benefit is that it's a great way for your business to get discovered. Since Google is the king of search engines, listing your business on it's Google+ Local Pages will increase your chances of being found.  Another pro of Google+...

14:51 / Other
18 Jun

Today's article from Crain's New York Business offers insight on the dilemma that many small businesses face regarding dedicating time and money to social media. At times it may be hard to see the fruits of your labor.  But it's important to understand that the way small businesses approach social media compared to large corporations is very different. First of all, small businesses should avoid thinking of social media as a tool for advertising but as a forum for interacting with and forming relationships with current and future customers through intriguing content.  Avoid posting purely promotional content. Information is much more valuable than a promotion because it builds loyalty around your brand and will bring your customers back to your site again and again. Take this article's advice: "One of our clients was mystified because his firm had 90,000 “likes” on Facebook but,...

14:33 / Other
09 Nov

This is just an incredible resource. This article was put out by Fast Company and is a must read! Topics include: Is rewarding customers for referrals worthwhile? Translating Viral Youtube Videos into Sales. Why it doens’t pay to buy yourself a Twitter following. Is Foursquare really a great place to advertise? How to promote your company on Facebook. And (we all know you’ve thought about it), Should you hire a celebrity tweeter? ...

21:17 / Other
07 Nov

Check out this how this “retail startup sells limited-edition clothing and accessories exclusively on Tumblr.”...

12:38 / Other
04 Nov

“Google’s search algorithm underwent another little upgrade today. This time, the search giant tweaked its ranking algorithm to help more recent information zoom to the top of search results.”...

09:49 / Other