Pinterest Welcomes Businesses

By Pooja Desai Patel Some of the first Pinterest pages I followed included brands such as Etsy, Anthropologie, and Tory Burch. But it was only a few weeks ago that Pinterest officially opened its doors to businesses. Prior to this, commercial use was actually prohibited by the site. As a loophole, each business simply signed on to Pinterest as an individual. In light of this change, business users should transfer their accounts to a business account. As a result, they will have access to separate tools and be subject to different terms. So what are the benefits of converting to a business account?