Social Media

With all the recent backlash against Facebook, brands and advertisers alike are wondering what impact it will have on their business. The good news is, the engagement is still there. Despite the trending #DeleteFacebook movement last month, Facebook still has unparalleled scale. In fact, in the wake of the scandal, most users haven't changed their privacy settings, advertisers are not leaving in droves, and engagement on the platform seems unchanged. Facebook is, however, overhauling their privacy settings, and this will impact how advertisers are able to target users....

Another week flies by and social networks continue their scurry to churn out meaningful updates in the new year. This edition of Spark Bites brings you some very impactful announcements from major social networks. Read on to find out more!   Quickly! - Quickly GIF from Quick GIFs   Facebook   Facebook has acquired Confirm.io, a software that facilitates easy verification of users’ identification documentation. This move is expected to make identity verification and account recovery a much smoother process on the social platform. We also expect that the acquisition will better equip Facebook to weed out fake news publishers - a battle that the social network is perpetually fighting.    Facebook has decided to leverage crowdsourcing to help combat fake news. The social network has put in place a 2-question survey that will appear on the screens of randomly-selected users. The survey will determine if...

Welcome to this week’s edition of Spark Bites! We have exciting news from the world of social networks — for starters, more than one of them has taken augmented reality to a whole new level. Read on to find out more! Facebook   Facebook is launching a “Snooze” button, which you can use to mute content from a friend, group, or page. Posts from the muted account won’t appear on your newsfeed for 30 days. This gives us another more subtle alternative to unfriending and blocking.   The social network has launched an AR platform to allow developers (or anyone, for that matter) to create AR experiences for Facebook Camera. These 3rd party AR creations will be part of the platform’s “World Effects” feature, which all users can apply to their photos or videos. Now that’s what we call taking the AR social...

The financial services industry’s stringent regulations initially held companies in this sector back from wholeheartedly embracing social media as a marketing channel in the same way that other industries did. But the days of apprehension are shifting into the rearviewmirror as financial services brands are more regularly dipping their toe (or even diving) into the waters of social media. In our new white paper we evaluate and analyze data from the 50 largest (by revenue) North American financial services companies on social media. Forbes divides the industry into four sectors or categories, and we evaluated these companies based on those designations, which include: Banking (JP Morgan Chase, Wells Fargo, etc.), Consumer Services (American Express, PayPal, etc.), Insurance (Prudential, MetLife, etc.), and Investment (Berkshire Hathaway, Goldman Sachs, etc.). The resulting insights are instructive for financial services brands looking to enhance their digital...