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Food Truck company Coolhaus tweets about off the menu items and special passwords in order to engage customers. This is another example of companies using social media to give their customers a feeling of exclusivity and build a brand that differentiates itself from its competitors. ...

If you have time, or are interested through all the most helpful social media tools, check out this report by HubSpot!...

“Overall, intermedia leverages several trends: Viewers are looking for more meaningful interaction with the shows they watch. Stars/celebrities are taking an active role in social media. Content producers are trying to engage viewers in new ways. A burgeoning group of social platforms are catering to various entertainment interests.” ...

Facebook is changing the display of its Timeline for an individual’s profile page. It is possible that they also change the design of the business page. For now, check out these amazing timeline designs!...

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At 11:30PM Saturday night, I watched as Shawn Carter aka Jay-Z, with help from his wife Beyonce, finished up an historic eight concert run to open up the billion dollar Barclays Center in Brooklyn. The rust colored behemoth of an arena will be home to many things, chief among them the newly re-located-from-New Jersey-Brooklyn Nets. While you might not like or even agree with Jay-Z's lyrical content, his success is undeniable. In addition to his TWELVE number one albums, Mr. Carter owns a clothing line (Rocawear), a record label (Roc Nation) in conjunction with a concert distribution deal with Live Nation, and part ownership in the Brooklyn Nets. His net worth as of 2011 was $450 million. Jay-Z grew up in the Marcy projects in Brooklyn, just seven minutes from the arena he recently christened that houses the team he helped bring back to his old neighborhood and whose franchise he is now the face of. Full disclosure, I am a huge fan of Jay's, but this does not change the fact that any business can learn from his path to success.