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This article highlights nine companies (big and small) that have transformed their Facebook presence by implementing innovative Facebook marketing practices....

“This data reinforces the need for businesses to be active on Facebook,” Mark Schmulen, general manager social media of Constant Contact, said in a statement. “Consumers are not only willing to connect with brands on Facebook, but those that do are also more likely to buy from and recommend brands to their friends. The key is remembering that it’s not just about getting the ‘Like;’ it’s about what you do to keep your fans engaged when they aren’t right in front of you. This means posting content that will both help you to build stronger relationships as well as to compel fans to share your content with their friends. The ability to easily share content across a wide network is what makes Facebook such a powerful referral engine.”...

“The insight of the program you mentioned, where we analyzed Google Trends to find out the how-to kinds of questions kids were asking, remains true today, except in a different place — Facebook. We continue to engage with kids on the topics they care about. We just finished making a few videos for kids to use to ask out their prom dates, for example. In another two years, we’ll engage via that same spirit of helping our kids out, in whatever new place they hang out.”...

“Social sites such as Youtube, Twitter and Facebook may have started out as a means to communicate, but franchisors have been able to apply marketing strategies using interactive tools such as these to increase their sales and revenue. Here are eight franchises that have launched successful campaigns via social media that have assisted in their growth.”...

“You’ve seen plenty of creative Twitter backgrounds created by designers and artists, but how are corporations representing themselves on Twitter? This post showcases 50 examples of stellar Twitter branding by the big boys, along with snapshots of their websites so you can appreciate the entire branding package.” If your interested in a social media graphics package, be sure to check out our website!...

“Every once in a while a new report or news story surfaces about a new social network targeted at doctors and physicians, or a study comes out about the growing use of the web by health care professionals and physicians are mentioned in passing. Aside from a general awareness that Sermo exists and that doctors are using it though, there is little understanding in the healthcare marketing community of how physicians are actually using the web and social media, as well as what opportunities may be present to use these tools to augment marketing and communications efforts.” ...

“Social media account for 22.5 percent of the time that Americans spend online, according to the report, compared with 9.8 percent for online games and 7.6 percent for e-mail. That makes social media the No. 1 specific category and the No. 2 category over all, behind “other” ways Americans spend time online, among them perusing adult content, visiting retail Web sites and reading about subjects like sports and health.” ...