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Wendy’s sneaky social media campaign was super creative and even more effective: “The effort, which promotes a new mid-size burger called the W, revolved around a game show on Twitter using the [email protected] (The six referred to the open slot on Wendy’s menu, which would be filled by the new burger.) Although Wendy’s bought a Promoted Trend for one day on Twitter to publicize the account, the only other paid promotion was an ad that ran a few places on Sixth Avenue in New York and on the 6 subway line that described @GirlBehindSix as a ‘140-character game show.’ “...

Another great article from HubSpot. The first two points of the article are great (networking with Twitter more effectively and leveraging lead capture forms). Don’t miss out on this one!...

This is just an incredible resource. This article was put out by Fast Company and is a must read! Topics include: Is rewarding customers for referrals worthwhile? Translating Viral Youtube Videos into Sales. Why it doens’t pay to buy yourself a Twitter following. Is Foursquare really a great place to advertise? How to promote your company on Facebook. And (we all know you’ve thought about it), Should you hire a celebrity tweeter? ...