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Customers these days can interact with businesses on any number of review or social media sites, and it can be hard for small to mid-sized businesses in particular to keep track of who’s tweeting or writing about their service. Even if you’re consistent about maintaining a strong community on a site like Facebook— replying to comments, messages and questions to keep customers happy with your business— others likely pass by unnoticed, posting on pockets around the web. In 2014, you can keep track of all of it with a social monitoring app we love called Perch.

Perch promises to give you “reviews, social posts, and promotions for you and your competition all in one place,” and is available for iOS and Android devices. As a small to mid-sized business with a smaller team, having an app rake through all of the geotagged photos, mentions, likes and beyond is worth its weight in gold. You’ll receive notifications via mobile and daily email digests so that you don’t miss a beat.

As an added bonus, you can create watchlists to see what people are saying about your competitors. See which company’s specialty jewelry, apps or blogs are causing a stir and why, then use this information to build a stronger business, campaigns or promotions for your own. In time, this little app could fast become a key part of your growth toolkit.

If you’re unsure what’s best for your company, a more detailed and custom-made consultation with us is just an email or phone call away. Schedule a 1-on-1 in the new year to see how we can help!

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