30 Dec Five tips for making a great legal firm website
What makes a good website for a legal firm? Just as there are many kinds of firms and clients, so too there are diverse approaches to legal firm branding and design. When site-building, whether you’re a one-person operation or part of a full-service firm, make sure you’re tackling the following:
Establish authority and trust. Clients want to feel like they can trust you. Inspire this security in the information you post on your website. Will your clients feel more secure with testimonials? Clear displays of legal association membership? Media appearances? All of this content can help establish you as an authority, and many firms mix and match when creating a site.
Target your audience. Remember that copywriting is as important as design. Will your clients respond better to a casual, clear tone, or will they prefer something more formal? Is your writing on-brand and professional no matter what? Are you communicating your services well? Do you need your content localized into different languages to serve different audiences? Don’t hesitate to hire someone with experience writing for the web— good writing makes all the difference.
Get the essentials out in the open. Even legal firms need to optimize a page for search (SEO). Make site navigation user-friendly by asking a few core questions. What kind of legal defense do you offer? (This should be clear on your homepage.) Who is on your team? Where are you located? Do you serve particular industries? How can someone contact you to learn more? A relevant, well-organized site is more likely to start climbing the ranks of search results. Don’t forget to add action buttons! Should they click to read more on another page? Click to contact you? Make it clear!
Breathe life into it. Consistently publishing on-topic content helps establish your firm’s credibility. What you publish is up to you and your team— testimonials, media updates, articles or blogs are all great options.
Branch out. For law firms, a social presence should follow creating a strong website. Social is great for connecting with your community of potential clients, listening to their frustrations, and filtering that feedback into your blogs, your services and your site. Don’t limit yourself to social networks, however— get to know where you rank in search results on engines like Google and make sure you have a basic email system in place. Update professional profiles on any remaining networks, on business cards and on print materials. When you reach out to others, make sure they have a safe home (your website) that they can return to later for more information.
If you’re stuck with your law firm’s website, we’d love to help. Tell us more about your project and we’ll get right back with you!