Building a social media marketing foundation that is consistently branded and supports the right customer experiences and engagement opportunities for your business is a great start to your digital marketing program. With that foundation in place, social media advertising is the next step to drive new, qualified traffic to your website and social media properties. It is a way to generate leads and increase fans and followers who you now have a way continue the conversation with. Check out this article from Digital Brand Marketing to find out how other small businesses are getting the benefits from social media advertising. Tags:#advertising#engagementsocialmedia
