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While you may be eager to grow your fan base on Facebook and Twitter, promise us you'll follow this golden rule. DON'T buy yourself fans and followers! Trust us, it's much better to have a smaller fan base of loyal customers than a large group of people who could care less about your brand and who won't pay attention to what you have to say. When measuring success on social media, many people immediately think to look at number of Likes or Followers.  But the true measure of a successful social media presence is engagement and reach. How many people are you reaching with your social content, are people finding the information valuable, and are they engaging with it? This article from socialmediatoday.com gives us three main reasons why you shouldn't buy fans. 1. Numbers aren't everything: Most of the followers that you can purchase are...

Wondering how to get more likes and comments out of your Facebook posts? This article from Mashable offers tips and tricks on the best types of posts to ensure maximum engagement from your fans, as well as an insightful infographic. Types of posts: Photos will typically generate the most likes, comments, and shares, much more so than text, videos, or links. While links can provide your fans with helpful information, creative content in the form of pictures is the best way to create a personality for your brand, one that fans will be eager to connect with. Time of day: Posts published at the end of the day tend to receive the most engagement. Posts also tend to peak on the weekends and taper off as the week progresses. If you don't want to use social media for work during the weekends, you can...

Today's article comes from Social Media Today and features a case study of a brand that learned how to engage with their online audience to boost Facebook fans and also sales. Atlantic Station, an Atlanta based outdoor mall, transformed their Facebook presence through a strategy that emphasized fan engagement rather than a focus on promoting the mall explicitly. The company began to shift their focus to posting content about topics like community outreach, local content, and pop culture/current events.  The results? Not only did their Facebook page grow by over 15,000 fans, but their sales were up more than 4 times the national average since the launch of the campaign. So here's our takeaway of the day: social media is about engaging your audience in a way that clearly conveys your brand and makes customers feel loyal to it.  The most...

The great (and sometimes, maybe, "troublesome") thing about social media is that the virtual customer engagement has varied uses. Engagement helps to grow your community of followers, brings a sense of loyalty, and helps in your marketing strategy. The other great aspect of this is that it also can work as a customer service focus point, allowing you to help your community troubleshoot any issues they have. If successful, this ultimately helps establish a more secure sense of loyalty as well as increasing your brand's reputation. Check out a great example of customer service on twitter by clicking here. Today's article from Social Media today discusses building a customer relationship in the social media world, with some tips and strategies to follow. The most important part of this could very well be knowing your audience and making sure you are in...

Have you seen your impressions and engagement drop since using Hootsuite or after upgrading your Facebook business page to Timeline? Engagement/impression differences between manual Facebook posts and those from third party apps is something our team has been noticing anecdotally for a while. We began advising clients to manually post on Facebook in order to maximize the impact of their social media marketing program. We now have some hard data from Hubspot that shows Facebook Business Page owners should legitimately be concerned about posting through third party tools like Hootsuite and Hubspot. This study showed a huge reduction in impressions when posting through these apps/APIs. Read the article to get the details and find out why....