This audio conversation with Dennis Yu, CEO of Blitzmetrics, address the concept of social media ROI – how can you attempt to measure it, when you have so many channels that the customer is interacting with prior to making a purchase? Find out about using fractional credit and incremental sales, instead of the traditional method of assigning sales credit to only the most recent channel the customer interacted with prior to purchase.Tags:#analytics#channels#roisocialmedia
