In this article, we’ll discuss how and why prioritizing ROI at all stages of your digital marketing campaign—from beginning to end, and beyond—can help your brand achieve its objectives....
8 predictions for how the digital landscape will change in 2018, from social shopping to augmented reality-based advertising....
Wondering how to REALLY measure your social media ROI? ...
Wondering how to make a smart investment in social media? Trying to figure out how your social media program will contribute to your overall marketing efforts? Interested in improving your ROI by reducing marketing costs?...
We've recently been focusing a few of our posts on e-mail marketing and how to get the right program in place. Today's article discusses some of the most challenging aspects of getting an effective program in place - from integrating with your customer data systems to achieving measurable ROI....
Today's marketing methodologies often attribute credit of a sale to the MOST RECENT CHANNEL the customer touched. According to Dennis Yu, CEO of Blitzmetrics, if you want to measure social media ROI, you have to measure impact across all channels. ...