fbpx

We've recently been focusing a few of our posts on e-mail marketing and how to get the right program in place. Today's article discusses some of the most challenging aspects of getting an effective program in place - from integrating with your customer data systems to achieving measurable ROI....

Today's marketing methodologies often attribute credit of a sale to the MOST RECENT CHANNEL the customer touched. According to Dennis Yu, CEO of Blitzmetrics, if you want to measure social media ROI, you have to measure impact across all channels. ...