You may have or be in the process of implementing an e-mail newsletter. This article outlines the six different types of email that you should consider sending your customers through both your e-mail newsletter tool and your transactional e-mail tool. This kind of advanced e-mail program is more targeted and allows you to more directly promote new/high potential products and services, and also increases engagement with new leads during the time they are most interested in learning about your company and what it has to offer. Tags:#email#engagement#newsletter
