Whether or not Vero lasts long-term, our Chief Strategy Officer sees important lessons for brands and social platforms to learn from its sudden rise to prominence....
In a recent study for Mashable, webcam eye-tracking company EyeTrackShop studied the viewing habits of Facebook users for brands’ new Timelines as opposed to their original pages. The study took 30 participants and tracked their eye movements in 10-second intervals from Good Morning America, Pepsi, The Dallas Cowboys, and “The Muppets”. In this revealing study, the most marked change was the focal point of the page gravitating from the Facebook wall to the cover photo. Viewers always looked at the cover photo first, which makes sense because it is the most prominent feature of the timeline. On average, the participants also spent the most time looking at the cover photo. Other interesting findings of the study were: Ads on Facebook Timeline are less visible than ads on Facebook Brand Pages. Viewers see Timeline content last. Information that was previously invisible (Likes, events, and apps) is now a focal point. Cover photos with faces attract...
Do you know how to star and pin items on your new Facebook Business Timeline page?...
The big questions in every Facebook Page owner's mind right now are what all the new Facebook announcements mean, and what opportunities are presented by Timeline. This article takes a look at some of the new features and how Timeline is intended to be used....
Is Facebook Timeline coming to business pages? Find out the latest. ...