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Welcome back to another Spark Social Report by Spark Growth! This week, Instagram is testing a countdown timer for Stories, YouTube is updating its harmful content policies, and WhatsApp gets shopping carts. Keep reading for more social media updates....

Marketers can and should strategically approach their audiences by understanding which social media platforms and types of content resonate best with certain age groups. This is where “generational marketing” comes in, which is a marketing approach that recognizes generations as archetypes in order to better appeal to them. Currently, differences between the four most relevant generations—Baby Boomers, Gen X, Millennials, and Gen Z—vary vastly, particularly due to the role of the internet and advancing technology in each age group’s life. ...

The Spark Growth team is back with another Spark Social Report. This week, WhatsApp has added a shopping button while Twitter launches its Fleets feature in Japan and updates its carousel ads. Keep reading for more social media news....

Another week, another Spark Social Report by Spark Growth! In further efforts to support Black-owned businesses, Facebook has expanded on its #BuyBlack campaign, and platforms like TikTok and LinkedIn have followed suit with similar initiatives. Scroll to read more of this week’s social media updates! ...

We’re back with another Spark Social Report by Spark Growth! This week, Snapchat launched “Sounds,” and Instagram released a set of monetized badges for creators to use during Live streams. Scroll to read more of this week’s social media news! ...

It's another week, which means another Spark Social Report by Spark Growth! This week, Facebook is supporting public health experts with its new vaccination campaign and users can now publish entire WordPress articles to their Twitter account. It’s a full week of social media updates so keep reading to learn more!...

Welcome to another week of social media updates by Spark Growth! In this week’s Spark Social Report, Instagram and Messenger chats are beginning to merge, and TikTok nabs its first music distribution partnership. Keep reading to see what’s new with your favorite apps!...