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03 Oct

In a recent post on it's Mobile Ads Blog, Google shed light on an important issue facing online companies.  The search giant conducted a study of over 1000 smartphone users in the United States and came to a decisive conclusion: mobile-friendly websites are more important than ever.  The most interesting statistic is that 61% of users said that they’d quickly move onto another site if they didn’t find what they were looking for right away on a mobile site.  This means that if your site is not optimized for the mobile format, you are giving away customers to your competitors at an alarming rate.  Here are more conclusions from the study: 74% of users are more likely to return to a site that is mobile friendly, thus creating brand loyalty and increasing customer engagement 96% of consumers say they’ve encountered sites that were...

21:53 / Other
26 Apr

Mobile can be a powerful marketing tool, if used correctly. But it takes the right strategy and program to ensure it's best complementing the rest of your marketing efforts. And don't forget to set up analytics to measure the traction and success your program is getting. Read today's article from Social Media Today to find out how mobile can work for your business....

20:26 / Other
16 Jan

More and more people are using their mobile phones to scan QRs codes. Check out how these marketers and product managers are using QR codes in interesting ways on their products, in store and on advertisements. Does this give you any ideas for your business?...

09:27 / Other