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16 Mar

In 2021, brands who haven’t built an online presence yet need to get started immediately! Marketers can use digital channels to find new audiences, engage with existing customers, build brand reputation, and drive sales in ways that traditional marketing cannot compete with, particularly during the pandemic. These are just a few benefits, but in this article we’ll highlight more examples of why digital marketing is so important for brands....

09:53 / Digital Marketing Insights
27 Feb

Having been involved in social media marketing since the early days, when brands first began to use the various platforms to grow brand awareness and engage with customers, we’ve seen a lot of change. From increased considerations for brands to shifts in who uses which platforms and how, to new (and obsolete) features and changes to the value of both paid and organic content, social platforms are in constant flux and marketers must have their finger on the pulse to keep their tactics and strategies relevant.   Facebook’s Cliff-Drop Decline Back in 2010, Facebook launched the ability for users to become a ‘Fan’ of a brand Facebook Page and the ability for brands to run contests and create specialized ‘tabs’ and apps through the platform. Later that same year they launched Storefronts and Ads. Facebook essentially served as a mini webpage, allowing...

14:32 / Elissa Liu’s Executive Perspective