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How To Find Influencers In The Healthcare Space

By Healthcare Digital MarketingNo Comments

In our previous article, we shared why influencer marketing can be an important part of your healthcare organization’s digital marketing strategy and some tips on how to get started. One of the most important next steps is to actually go out there and find influencers for your healthcare brand — but, that’s easier said than done!

Partnering with the wrong social media influencer is one of the biggest mistakes when it comes to this type of marketing. In this article, we share three tips on how to find the right influencer for your brand.

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article banner image featuring three women in fitness wear looking at a smartphone

From Awareness To Advocacy: Fostering Trust In Marketing Women’s Health Brands

By Women's Health Digital Marketing

More than ever, women are doing extensive amounts of research when it comes to healthcare products and services they’re interested in. The average customer today is more tech-savvy than those a decade ago since they have one of the most effective research tools: their smartphone. But, one of the biggest challenges for marketers promoting a women’s health brand is creating a social media presence that is authentic and trustworthy.

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