From nutrition and fitness companies to mental health apps and skincare products, the wellness industry has grown significantly over the past decades, with more brands than ever before helping…
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Spark Growth is a woman-led and owned company, and we’re passionate about women’s healthcare. This drive to elevate women’s healthcare doesn’t just stem from our CEO, Elissa Liu, and…
Does your health and wellness website have a blog? A consistently updated blog provides a variety of benefits, including: Improved website search engine optimization (SEO) Increased opportunities for internal…
Healthcare marketers, are you leveraging videos in your digital marketing strategy? While videos take more time and effort to create, this format is popular among social media users.
A Hubspot study found that half of marketers are incorporating video in their digital marketing strategy. Videos also ranked at the very top in terms of media formats with the highest ROI (return on investment).
Learn why video content is so effective on social media, the platforms you should consider, and healthcare video ideas to get you started!
On social media platforms where consumer engagement and brand perception are amplified, wellness brands can leverage strategic messaging to bolster authenticity, credibility, and brand positioning.
Focus on these two core messaging strategies first: What is your brand doing well? How will you build credibility among consumers?
In our previous article, we shared why influencer marketing can be an important part of your healthcare organization’s digital marketing strategy and some tips on how to get started. One of the most important next steps is to actually go out there and find influencers for your healthcare brand — but, that’s easier said than done!
Partnering with the wrong social media influencer is one of the biggest mistakes when it comes to this type of marketing. In this article, we share three tips on how to find the right influencer for your brand.
More than ever, women are doing extensive amounts of research when it comes to healthcare products and services they’re interested in. The average customer today is more tech-savvy than those a decade ago since they have one of the most effective research tools: their smartphone. But, one of the biggest challenges for marketers promoting a women’s health brand is creating a social media presence that is authentic and trustworthy.