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It’s a widely known fact that using hashtags in your social media posts is an important factor in social media marketing. However, since hashtag best practices differ on each social platform, it can sometimes be confusing for brands to navigate how to use hashtags effectively across platforms. This article will highlight some of the hashtag tips we’ve learned based on our own observations, experience, and research! ...

Birchbox, a NYC startup in the beauty products industry, launched a blog in 2010 and the popularity of both its blog and service (beauty sample delivery) grew extremely quickly. Find out 6 major things to keep in mind as you develop content for your company's blog and grow its following....