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Marketers can and should strategically approach their audiences by understanding which social media platforms and types of content resonate best with certain age groups. This is where “generational marketing” comes in, which is a marketing approach that recognizes generations as archetypes in order to better appeal to them. Currently, differences between the four most relevant generations—Baby Boomers, Gen X, Millennials, and Gen Z—vary vastly, particularly due to the role of the internet and advancing technology in each age group’s life. ...

Thinking about advertising on Facebook? It can be a cost effective way to acquire some new 'likes' and customers, while setting daily maximums or total campaign maximums to fit within your budget. If you're going to try Facebook ads, you will want to test out different ads to understand which get a better response - find out how. ...