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Welcome back to another Spark Social Report by Spark Growth! Let’s bundle up and read about some of the latest digital marketing insights and social media updates, including Clubhouse’s launch of Replays! ...

Welcome back to another Spark Social Report by Spark Growth! Let’s touch on some of the latest social media updates and marketing trends, including TikTok adding new filtering features for its Livestream. Keep scrolling for more updates!...

2020 is (finally) almost over! First off, we’d like you to pat yourself on the back for surviving this year. The digital marketing landscape has transformed quite a bit due to 2020’s events, especially of course due to COVID-19, which made its impact on virtually every industry. So in light of the year’s end, we’ve taken a look at the trends from the past year and put together a list of our top predictions for digital marketing in 2021. ...

In today’s article, we’ll be interviewing Spark Growth’s account manager, Julia Pyo, to give us insight on what paid social media marketing is and why it’s so important for brands to be strategic in their approach. ...

Marketers can and should strategically approach their audiences by understanding which social media platforms and types of content resonate best with certain age groups. This is where “generational marketing” comes in, which is a marketing approach that recognizes generations as archetypes in order to better appeal to them. Currently, differences between the four most relevant generations—Baby Boomers, Gen X, Millennials, and Gen Z—vary vastly, particularly due to the role of the internet and advancing technology in each age group’s life. ...