Effective Social Media Strategies Begin with the Right Tone of Voice

Just because we have an abundance of social media tools that make it incredibly easy to set up pages and networks for our brand doesn't mean it's just as easy to fill in the content. We need to know our audience, our direction and REALLY know our company values. Content is undoubtedly king but without a specific style and tone, you could be missing an opportunity for reach and engagement. Today's article comes from Ben Padley of Social Media Today and discusses this important step: establishing your brand's "voice". The language used and the way you communicate with your audience across your various social media tools reflects your brand's image. Values and attitudes, personality and tone are all reflected in the manner in which your content comes across. It can be a way to separate you from similar brands or, if...