Marketing your brand on Facebook has never been easier these days but how do you achieve the maximum audience potential?

Today’s article from Mashable provides you with 5 easy steps to increase your Facebook reach to a wider audience, gaining more followers and potentially going viral. The article introduces you to the EdgeRank factors, an Facebook algorithm which determines important, “screen-worthy” content. The three factors (affinity, weight and time) will determine how long and relevant your posts are.

The five tips found in the article are based around focusing on getting the most out of the EdgeRank.

Click here to check out the tips!