This article by Mashable gives you 10 easy steps to use social media as a way implement the strategy of “humanizing your brand.”  Ideas include involving staff from all levels, and encouraging fans to be involved in the creation of company products and content.  Learn how to take advantage of the unique direct communication opportunity social media tools provide, and most importantly (digitally) treat customers how you would want to be treated.  Check out the article for the complete set of steps and start your brand’s humanization process today!